Are you an avid, full time YouTuber who generates and uploads content frequently? Have you just begun your journey on this incredible 1.5 billion user platform or are you a comfortable connoisseur? No matter what the level of your expertise is, we will let you into a few secrets that will help you master the art of YouTube promotion.
- Catchy Title Please
When viewers are scrolling through endless streams of videos and performing search based queries (how tos, tutorials etc), they will click on the one with the title that catches their eye. Hence, this is the first phase in building a loyal base for YouTube promotion purposes. Your video title should be succinct, attention grabbing, and keyword-driven. Hey, who wants to click on a boring looking video? One little tip: your title should not be longer than fifty words.
Incorporating SEO guidelines via the utilization of targeted, specific keywords will improve your video rankings and allow your video to appear on Google SERPS (search engine result pages), hence increasing exposure for your video and channel.
- Personalized Thumbnail
YouTube automatically takes a snapshot from your video and generates a thumbnail. However, there are chances that it could be blurry. Our secret? Avoid that blurry thumbnail and create your own customized one with any free online editing software such as Canva. Be consistent with your own imagery and font to allow your viewers to build brand association. Here are a few technical tips to help you along:
- Apply the 16:9 aspect ratio as it is the most popular one on YouTube
- Your file should be under 2 MB and can be uploaded in .BMP, .PNG, .JPG, or .GIF formats
- Maintain a resolution of 1280 X 720 with a minimum width of 640 pixels
- Description, Description, Description
Let’s not take a shortcut and skip out on the description. Pen a mind-blowing one and include it in your video link so as to convey to the potential viewer the benefit he will reap from clicking on it. After all, you are the answer to his prayers by providing a solution to his problem! The secret here is to do so in keywords!
- Power Up on Social Media
You can improve your content’s reach and practice YouTube promotion simultaneously by sharing your video on other social media platforms. If you already have a strong presence on Twitter, Instagram and Facebook, feel free to divert that traffic to your YouTube channel for a true, integrated digital footprint. Post a quick teaser on Instagram or funny bloopers behind the scenes video. Building excitement and peaking interest is key to the success of learning YouTube promotion.
Build engagement by responding to as many likes, comments and subscriptions as you can. When you are starting out, there is a manageable number and your target market will appreciate your initiative. Don’t just say “thank you”, get a conversation going or ask them what kind of video they would like to next. Another great way to master YouTube promotion is to host contests with free giveaways. Market it across your social media spectrum and just invest a few dollars in purchasing a small gift that is relevant to your content/brand.